{"id":6344,"date":"2026-10-21T17:57:24","date_gmt":"2026-10-21T15:57:24","guid":{"rendered":"https:\/\/www.svalbard.fr\/actualites\/les-operateurs-dexperience-remettent-en-question-le-classement-des-plateformes-de-reservation\/"},"modified":"2026-10-21T17:57:31","modified_gmt":"2026-10-21T15:57:31","slug":"les-operateurs-dexperience-remettent-en-question-le-classement-des-plateformes-de-reservation","status":"publish","type":"post","link":"https:\/\/www.svalbard.fr\/actualites\/les-operateurs-dexperience-remettent-en-question-le-classement-des-plateformes-de-reservation\/","title":{"rendered":"Les op\u00e9rateurs d&#39;exp\u00e9rience remettent en question le classement des plateformes de r\u00e9servation"},"content":{"rendered":"<div class=\"post-content cf entry-content content-normal\">\n<p>Certains prestataires de circuits et d\u2019activit\u00e9s connaissent une baisse des r\u00e9servations via les agences de voyages en ligne alors m\u00eame que leur activit\u00e9 se d\u00e9veloppe. Viator et GetYourGuide se r\u00e9f\u00e8rent \u00e0 la demande et \u00e0 la qualit\u00e9 comme base des \u00e9valuations, \u00e9crit PhocusWire<strong>.<\/strong><\/p>\n<p>Peter Fischer Fl\u00f3rez, qui dirige une entreprise de voyages \u00e0 Malaga, d\u00e9clare que les r\u00e9servations Viator ont diminu\u00e9 de pr\u00e8s de 35 pour cent par rapport \u00e0 l&#39;ann\u00e9e pr\u00e9c\u00e9dente, tandis que les ventes globales ont augment\u00e9 d&#39;environ 20 pour cent. Il estime que KI peut contribuer \u00e0 des commandes plus directes. PhocusWire ne fournit pas de documentation montrant une telle relation causale.<\/p>\n<h3>Verra la valeur d\u2019une commission plus \u00e9lev\u00e9e<\/h3>\n<p>Andrew Lamb, fondateur de Wales Outdoors, remet en question une offre de Viator pour une visibilit\u00e9 accrue en \u00e9change d&#39;une augmentation de commission de 25 \u00e0 30 pour cent. Il demande la documentation de ventes suppl\u00e9mentaires suffisantes.<\/p>\n<p>Le porte-parole de Viator, Duncan Skehens, affirme que les classements sont bas\u00e9s sur la pertinence, la comp\u00e9titivit\u00e9 et la popularit\u00e9 et varient normalement.<\/p>\n<p>Benedikt Berlemann de GetYourGuide affirme que les \u00e9valuations de l&#39;entreprise prennent en compte la demande, les r\u00e9sultats des ventes, les commentaires et la qualit\u00e9 des exp\u00e9riences.<\/p>\n<h3>Le contenu doit fonctionner dans les nouvelles recherches<\/h3>\n<p>Arival mentionne l&#39;adaptation aux recherches IA dans son examen de \u00ab AI That Works \u00bb, le Travel Experience Trend Tracker de GetYourGuide pour le printemps 2026. Le rapport est bas\u00e9, entre autres, sur les enqu\u00eates sectorielles d&#39;Arival.<\/p>\n<p>Arival recommande des descriptions de produits pr\u00e9cises, des informations claires sur ce qui est inclus, des horaires mis \u00e0 jour et des r\u00e9ponses aux questions courantes. L\u2019objectif est que les services de recherche puissent interpr\u00e9ter plus facilement le contenu et l\u2019utiliser dans des recommandations.<\/p>\n<p>Berlemann explique \u00e0 PhocusWire que GetYourGuide sera l&#39;endroit o\u00f9 les clients r\u00e9servent, quel que soit l&#39;endroit o\u00f9 ils trouvent l&#39;exp\u00e9rience.<\/p>\n<h3>Sources<\/h3>\n<p>PhocusWire et les voyagistes remettent en question les classements OTA alors que l&#39;IA change la d\u00e9couverte des voyages, octobre 2026.<\/p>\n<p>Arival, Comment faire recommander vos exp\u00e9riences par l&#39;IA, juin 2026.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Certains prestataires de circuits et d\u2019activit\u00e9s connaissent une baisse des r\u00e9servations via les agences de voyages en ligne alors m\u00eame que leur activit\u00e9 se d\u00e9veloppe.<\/p>\n","protected":false},"author":1,"featured_media":6345,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2277],"tags":[6751,7803,8,3,7801,7807,7363,7805,7373],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les op\u00e9rateurs d&#039;exp\u00e9rience remettent en question le classement des plateformes de r\u00e9servation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.svalbard.fr\/actualites\/les-operateurs-dexperience-remettent-en-question-le-classement-des-plateformes-de-reservation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les op\u00e9rateurs d&#039;exp\u00e9rience remettent en question le classement des plateformes de r\u00e9servation\" \/>\n<meta property=\"og:description\" content=\"Certains prestataires de circuits et d\u2019activit\u00e9s connaissent une baisse des r\u00e9servations via les agences de voyages en ligne alors m\u00eame que leur activit\u00e9 se d\u00e9veloppe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.svalbard.fr\/actualites\/les-operateurs-dexperience-remettent-en-question-le-classement-des-plateformes-de-reservation\/\" \/>\n<meta property=\"og:site_name\" content=\"www.Svalbard.fr\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-21T15:57:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T15:57:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.svalbard.fr\/actualites\/wp-content\/uploads\/2026\/10\/1792598244.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta 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