{"id":6353,"date":"2026-10-22T02:57:21","date_gmt":"2026-10-22T00:57:21","guid":{"rendered":"https:\/\/www.svalbard.fr\/actualites\/caroline-beteta-devient-directrice-par-interim-de-brand-usa\/"},"modified":"2026-10-22T02:57:27","modified_gmt":"2026-10-22T00:57:27","slug":"caroline-beteta-devient-directrice-par-interim-de-brand-usa","status":"publish","type":"post","link":"https:\/\/www.svalbard.fr\/actualites\/caroline-beteta-devient-directrice-par-interim-de-brand-usa\/","title":{"rendered":"Caroline Beteta devient directrice par int\u00e9rim de Brand USA"},"content":{"rendered":"<div class=\"post-content cf entry-content content-normal\">\n<p>Garantir un mandat renouvel\u00e9 pour les op\u00e9rations futures de Brand USA sera la principale priorit\u00e9 lorsque Caroline Beteta prendra ses fonctions le 9 novembre. C&#39;est ce qu&#39;affirme l&#39;ancien directeur de Visit California dans le communiqu\u00e9 de presse de l&#39;organisation concernant la nomination, annonc\u00e9e le 5 octobre.<\/p>\n<p>Elle succ\u00e8de \u00e0 Fred Dixon, qui a rejoint Brand USA le 15 juillet 2024. Il quittera l&#39;organisation le 13 novembre et deviendra PDG de NYC Tourism + Conventions le 1er d\u00e9cembre.<\/p>\n<p>Dixon a dirig\u00e9 l&#39;organisation touristique de New York pendant dix ans. Le retour a \u00e9t\u00e9 annonc\u00e9 le 26 ao\u00fbt. Il sera \u00e0 nouveau charg\u00e9 de commercialiser la ville comme destination de vacances, de r\u00e9unions, de congr\u00e8s et d&#39;\u00e9v\u00e9nements.<\/p>\n<h3>A pr\u00e9c\u00e9demment dirig\u00e9 Brand USA<\/h3>\n<p>Brand USA commercialise les \u00c9tats-Unis aupr\u00e8s des voyageurs internationaux. Le pr\u00e9sident Todd Davidson consid\u00e8re la connaissance de Beteta de l&#39;organisation et de ses partenaires comme une qualification importante dans cette phase.<\/p>\n<p>Beteta a dirig\u00e9 Visit California de janvier 1998 jusqu&#39;\u00e0 sa retraite en septembre 2026. Elle a auparavant \u00e9t\u00e9 pr\u00e9sidente et PDG par int\u00e9rim de Brand USA et a \u00e9t\u00e9 impliqu\u00e9e dans les travaux qui ont jet\u00e9 les bases de sa cr\u00e9ation.<\/p>\n<h3>Sources<\/h3>\n<p>Brand USA, Brand USA nomme Caroline Beteta pr\u00e9sidente-directrice g\u00e9n\u00e9rale par int\u00e9rim, octobre 2026.<\/p>\n<p>NYC Tourism + Conventions, NYC Tourism + Conventions annonce Fred Dixon au poste de pr\u00e9sident-directeur g\u00e9n\u00e9ral, ao\u00fbt 2026.<\/p>\n<p>Brand USA, Fred Dixon nomm\u00e9 pr\u00e9sident-directeur g\u00e9n\u00e9ral de Brand USA, avril 2024.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Garantir un mandat renouvel\u00e9 pour les op\u00e9rations futures de Brand USA sera la principale priorit\u00e9 lorsque Caroline Beteta prendra ses fonctions le 9 novembre. C&#39;est<\/p>\n","protected":false},"author":1,"featured_media":6354,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2277],"tags":[7815,7817,7813,50,7101,7257,167,7819],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caroline Beteta devient directrice par int\u00e9rim de Brand USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.svalbard.fr\/actualites\/caroline-beteta-devient-directrice-par-interim-de-brand-usa\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caroline Beteta devient directrice par int\u00e9rim de Brand USA\" \/>\n<meta property=\"og:description\" content=\"Garantir un mandat renouvel\u00e9 pour les op\u00e9rations futures de Brand USA sera la principale priorit\u00e9 lorsque Caroline Beteta prendra ses fonctions le 9 novembre. C&#039;est\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.svalbard.fr\/actualites\/caroline-beteta-devient-directrice-par-interim-de-brand-usa\/\" \/>\n<meta property=\"og:site_name\" content=\"www.Svalbard.fr\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-22T00:57:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-22T00:57:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.svalbard.fr\/actualites\/wp-content\/uploads\/2026\/10\/1792630641.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1245\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hilmar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hilmar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture 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